Yes. We can literally print and mail postcards to online customers who have viewed your products online, but didn’t purchase. Seriously.
Get a second chance by Re-engaging lost opportunities
Don't look so sad, those potential customers aren't gone forever! For all that traffic that didn't turn into sales, we can send them postcards to bring them back and complete their purchase.
Whether you want to bring visitors back to the site, coax them into your brick and mortar store, or just stay top of mind, we'll help remind them your value and help convert browsers into customers.
50
of your unconverted website visitors may be matched to mailable addresses
35
higher engagement with direct mail versus with digital marketing alone
10
more visitors returning to your website than with digital marketing
12.5
ROAS on product pages, 11x on abandon cart campaigns, and more
”“We knew we were losing money not getting in front of non-buyers. 1stFaction was able to segment our traffic and show us exactly how much we could gain from using postcard retargeting.”
Ross @ Rainmakers
”“Our email open rate was 15% and our Social Media posts were only being seen by 1% of our audience. With Postcard Retargeting from 1stFaction, we were able to add another touchpoint to our customer journey and solidify our brand.
Brian @ Muley Mayhem
How Direct Mail
Retargeting Works
We’ll work closely with you in our simple, step-by-step Direct Mail Retargeting program to help you turn more website visitors into customers and clients.
Step 1: Set Up Tracking
We’ll help you add specialized tracking to your website that analyzes current traffic. This tracking works in the background to match your visitors up with physical, mailable addresses.
Step 2: Send Postcards
After our tracking system has collected enough addresses, we’ll send postcards directly to your customers in the mail. The number of postcards we send will be based on the amount of traffic your website gets, as well as your budget. The postcards can be designed by you, or by our expert team for a small fee.
Step 3: Track Results & Optimize
It’s easy to see returning visitors and the actions they’re taking from our dashboard. We can then measure mail tracking and conversion results to make informed decisions for even better performance.
So How Much Does This Cost?
Clear, simple pricing. No minimums, just simple tiered discounts as you grow!
1-1000 Postcard Per Day
$1.40
Per card
1000-2000 Postcards Per Day
$1.35
Per card
2000-5000 Postcards Per Day
$1.25
Per card
5000-7000 Postcards Per Day
$1.10
Per card
We can also help with the design for a small $300 design/setup fee. Already have that part taken care of? Great! Let’s get things moving ASAP. We’d suggest you put those savings into getting more customers back to your site!
***We are now offering a Jumbo 6″x9″ Postcard! Pricing is $0.40 more per card from the pricing breakdown noted above. Talk to us for details & print specs.
Frequently Asked Questions
What is the size and quality of the postcards for this program?
For speed and ROI purposes, the postcards are 4.25″x6″ and are printed on a premium 14pt C2S Cardstock. Printing is full color both sides with a semi-gloss aqueous coating when printed.
Is postage included in pricing?
Absolutely! We make pricing as simple as possible, and postage is already factored in. If you’re planning to send more than 7000 cards/day, reach out for custom prices!
Can I send other print items besides a postcard?
For the Direct Mail Retargeting program, we are limited to only sending the 4.25″x6″ and now the Jumbo 6″x9″ postcards. However, we do have access to address database or you can send us your own address list and we can send other print items as well! Reach out and we can discuss your marketing plan and get you pricing.
Do you have a postcard template or design file?
Yes! Feel free to download our templates and design guide here.
Can I make it so my current clients don't get a postcard?
Absolutely. You can send us a csv file with any client/customer addresses (no names required) that you want to remove from your retargeting lists. We can also omit any visitors of a particular page of your site.
Will I be able to review the results of the campaigns?
Of course! You’ll receive a link to your own dashboard to view cards sent, traffic returned, conversions, etc.
How are conversions tracked?
We’ll have our pixel installed on your site including the “thank-you” page after someone checks out. That way we can track visitors that leave the site without purchasing, and then come back after receiving the postcard. We also highly suggest using a unique coupon code on your postcard so you can see exactly how many use the code. Pixel tracking is never 100% (example, a user could view your site on their computer, but then come back on their phone after receiving the postcard), so we want to track conversions and ROI as best we can so you can get a clear picture of the success of your campaigns.
Is this available in my country?
Currently our Direct Mail Retargeting program is only available to businesses operating in the US, and we are only able to send postcards within the lower 48 states.
Ready to Get Started?
Start bringing unconverted visitors back to your site today!